The first part of our marketing audit is a range of situational analyses, including brand and service/project positioning, market trends, competitor’s performance and historic failures & successes.

The second part of the market review is an audit designed to measure the effectiveness of your marketing resources, including software that you may be using either online or offline, website, social media and other tools. This part of the audit is aimed at improving efficiency and results within your marketing activities.

The third part of the marketing audit is an assessment of your marketing strategy and the tactics you use to achieve your marketing and business objectives. This includes a review of the marketing campaigns you have historically implemented, focusing on the quality of the planning, execution and results of campaigns. It will also identify any gaps in your marketing strategy; opportunities to use new channels to your advantage and ways to improve the effectiveness of your promotions and campaigns.

On completion of the marketing review, your organisation will be presented with a well-structured, concise report outlining key recommendations and action plan to assist you in making improvement and strengthening your marketing function.

Marketing reviews can be tailored to meet the needs and size of your organisation, available from a 1-day review up to 3-days for more in-depth reviews.