Creating a Brand Factsheet

Having a strong brand can differentiate your business from your competitors and drive customer loyalty. Branding isn’t just for multinationals with huge budgets: small and medium-sized firms can create an effective brand by examining how the business works, what it means to its customers and acting on the results.

This briefing covers:

• What makes a brand.

• The business benefits of creating a brand.

• How to create and maintain a brand.

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Last reviewed: 10 months ago

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