A campaign strategy is a headline document. It sets out the headlines of your campaign. Most campaigns are likely to also need more detailed plans too.
This strategy template includes the main questions your campaign strategy should answer. This template is a tool to help you make essential decisions about your campaign.
However, much of the detail within each section of this document can be set out later when you come to plan your campaign.
If you need help or guidance, our team are available to help!
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