Every management team should know where it is taking the business, and how it is going to get there. The purpose of the business plan is to outline the strategy and actions required to get the business to where it wants to be. 

This briefing outlines the key issues to consider when putting together a ‘typical’ business plan. Depending on the scope of your plan, you may need to omit or combine certain sections.

The briefing covers:

• The reasons for a business plan.
• The required emphasis for a plan.
• The structure and content of a plan.